Talent Idea of the Day #0009
Tiny... but deadly!
What is this?
Every weekday, I’ll send you one recruiting, employer branding or strategy idea to help you make your company more choosable. Because that’s how you hire great people.
-James
“Swap Your CTA from ‘Apply Now’ to ‘Ask Us Anything’”
What It Is:
Instead of pushing candidates to apply right away, invite them to reach out with questions. It lowers the commitment threshold and makes your team feel more human.
Best For:
Hard-to-fill roles where trust matters more than volume (engineering, science, cleared roles, or manager-level positions).
How to Execute:
In your job post or LinkedIn update, replace “Apply Now” with:
“Not sure yet? Email us with any questions. No pressure.”Direct it to a recruiter inbox or hiring team contact. Or even a shared Slack channel!
Hey! Share this idea with someone! I bet they’ll thank you!
And if someone shared this with you, subscribe. It’s free!
-James